Orthomedics: Re-Branding For Ability

OrthoMedics specializes in providing highly advanced prosthetic and orthotic care for patients in the Omaha/Council Bluffs Metro area. They give new hope and happiness to various clients, especially amputees. This project, for me, was not run-of-the-mill work; It had a deeper significance to it. Having the chance to re-brand and add to it in the process, creating social media posts and ads I wanted them to be centric to ability, not disability. People who have lost a limb lost only that, not hope or possibilities. Without hubris, this was a humbling experience and showcasing it positively was a powerful point I wanted to make.

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