Best Of: Logos and Brandmarks of 2019
I approach logo design differently than most; I see every company and business as unique. One particular style isn’t right for every company. Creating an aesthetic that’s uniquely apparent and tailored to that companies story, vision or needs is the antithesis of what lies at my core. When I begin a client’s project, I have no predilections about the outcome nor how to reach that goal; I begin fresh with each job. Sometimes the deliverable's are vast, encompassing multiple iterations and variants. Sometimes a three-dimensional approach with separable elements of typographic and graphic are the best for merchandise and watermark is the best solution to their needs, both short term and long term. Every logo, brandmark and company is different; Unique. I enjoy the variance and unpredictability of each need therein as a freelancer. These are some of my favorites from the beginning of the year to now.