HP LABS Branding and Logo

Commissioned by Jerry Miezin of HP LABS™ to create their logo and full branding guide to set the tempo for the new company going forward. This fully-funded B2B business builds gyms within workplaces to enhance the happiness and overall health of the employees within the company using intelligent, kinetic movement from certified professionals. This premise instead of just setting gym equipment within a space, includes movement-intuitive equipment to truly help the employees overall health long-term. By enhancing their healthy, bodies and physical prowess it boosts their quality of life in and outside the workplace. With a dynamic idea and intellectual approach to helping in a real-world way, I wanted something stellar that would stand the test of time for the companies aesthetic longevity. A modern sans-serif typeface was chosen with bold type as the graphic logo. Instead of being relegated to one slogan option, we chose one main and three subsidiary to use.

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